Domain Names
The domain name is the single most important element when considering building any type of business on Google, Yahoo, MSN, WindowsLive and all the other major search engines. For clarification on exactly what a domain is, and why it is so important to the storefront (website), we turn to Wikipedia, the Online Encyclopedia for a definition.
"The most basic functionality of a domain name is to provide symbolic representations, i.e., recognizable names, to mostly numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet, in effect changing the IP address. This translation from domain names to IP addresses (and vice versa) is accomplished with the global facilities of Domain Name System (DNS).
By allowing the use of unique alphabetical addresses instead of numeric ones, domain names allow Internet users to more easily find and communicate with web sites and any other IP-based communications services. The flexibility of the domain name system allows multiple IP addresses to be assigned to a single domain name, or multiple domain names to be services from a single IP address. This means that one server may have multiple roles (such as hosting multiple independent websites), or that one role can be spread among many servers. One IP address can also be assigned to several servers, as used in anycast networking."
The domain name is vital to the professional appearance to others on the Internet. Often times, newbie marketers will choose some catchy or sly domain name, trying to impress others with their creativity. This is fine for the soon to be forgotten marketers, but in all reality, that domain name will not prove effective for long term business building capabilities.
The professional domain should be purchased by first using a Keyword Selector Tool. Once chosen, the domain name can then be researched at a competent domain hosting company for purchasing: http://domains-free-hosting.com. This choice should not be made at random. Choosing the right domain hosting company for domain purchasing, as well as hosting plans, is vital to the professional portrayal of the business being promoted.
It is a fact that all domain companies are NOT created equal. A vast majority of domain hosting businesses offer nothing more than back office customer support. Anyone that has an issue with a domain, or hosting (and they will crop up from time to time), needs to have access to phone support 24/7, in order to get the site up and running with minimum downtime.
Downtime to a store site means loss of potential revenue. There are many domain servers who have not the adequate capabilities of bandwidth to withstand a high traffic website. Here again, it is imperative to go with a proven leader in domains, and domain hosting companies: http://domains-free-hosting.net
Professional appearances are everything on Google. The site must be appealing, compelling and draw the surfers attention in order to make sales. There is no need to choose a hosting company that does not cater to professional businesses, as well as individuals, who are earning money from the net. This carries even further into the area of email accounts.
The email account is another gateway which allows others to view their email, to determine if they are, in fact, professional, or simply another home business marketer. Most people use free email services like Gm ail, Yahoo, Comcast, AOL and a host of other filtered email providers. Once an email is received from a party using AOL as their email provider, gives a clear signal that they are not what they are professing to be. Any professional marketer will only choose the domain hosted email, from the domain promoted, to personify that professional stance on Google.
In closing, the details above will assist people in obtaining a domain from qualified top level domain hosting companies that do provide the service, the dependability and the level of professionalism, that motivated online business people need. ROI (return on investment) in any online business will be in direct correlation to the domain, and the domain hosting company used. Choosing the right domain name, and utilizing professional services from certified domain sellers, is the key to unlocking the Google code for search engine positions and profitability on Google.
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