Amway Corporation

Amway Corporation

Amway

The History of Amway

What does the word Amway mean? Amway is an abbreviation for "American Way" and was coined in 1959 by company founders, Jay Van Andel and Richard DeVos. Short, unique and easy to remember, Amway has been registered as a corporate name and trademark ever since.

In the following decades, Amway Corporation successfully established itself as a leading multilevel marketing business, built on strong values and founding principles that continue to sustain our company today. The business is built on the simple integrity of helping people lead better lives. We have long had a tradition of opportunity and success.

Today, Amway is a multibillion-dollar international business representing freedom and opportunity to millions of people in more than 80 countries and territories around the world. We offer over 3 million Business Owners the inspiration to grow those businesses, and we work hard to provide new and better ways for them to achieve their life goals.

The Amway Corporation began life over forty years ago and has built a strong global reputation for innovative products ever since.

The way Amway does business was defined right at the outset by its founders, Jay Van Andel and Rich DeVos. They outlined the ethical and operational standards that continue to guide both the company and its Independent Business Owners in all their activities. Those founding principles are literally carved in stone outside the World Headquarters:

Amway will always support the fundamental FREEDOM of people to determine their own future, allowing them the time and resources to protect and nurture their FAMILY. In addition, Amway will always offer HOPE to individuals and the opportunity to receive REWARD in proportion to their efforts.

Amway is as proud of these principles as it is of more than forty years of business success. In fact, the two go hand in hand. Amway wholeheartedly believes that the strength of its business is due in large measure to the importance it attaches to these founding principles.

Amway is synonymous with quality, service and dependability.  Their record speaks for itself in the MLM industry.