YOUNGEVITY AND TRU NUTRITION JOIN FORCES
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International Nutritional Products Company Youngevity announced today its strategic alliance with TRU Nutrition, a single-product network marketing company. With this partnership, TRU Nutrition brings their much-anticipated flagship product, TRU Chocolate, to Youngevity's expanding line of nutritional supplements, mineral makeup, cutting-edge personal care, and wellness lifestyle products.
Youngevity, well known in the network marketing industry for its emphasis on high-quality mineral and liquid nutritional products, is the only MLM company to achieve authorized Health Claims through the FDA. This marks the tenth time Youngevity has aligned itself with another similar MLM company within the past 48 months. The companies have seamlessly united under one vision, further increasing long-term stability, as well as growth opportunities for distributors from all companies.
Known as the Guilt-Free Chocolate, TRU Nutrition's TRU Chocolate was originally created as a healthy and tasty treat for calorie conscious people. Today, it is a delicious treat everyone can enjoy, boasting many healthful benefits not found in other chocolates. Each serving contains only 36 calories, an ORAC (Oxygen Radical Absorbance Capacity) score of 3040, and a proprietary herbal blend that promotes healthy blood-sugar levels without sugar or artificial sweeteners. As a result, TRU Chocolate is becoming increasingly popular amongst dieters and health-conscious consumers everywhere.
We are excited to offer TRU Chocolate, a truly healthy and antioxidant-rich chocolate that's not only great for you, but great tasting too! said Steve Wallach, President and GIC of Youngevity.
Dr. Joel Wallach and Dr. Ma Lan founded Wellness Lifestyles Inc. in April of 1997, which then adopted the global brand Youngevity in April 2006. Youngevity, now a leading designer of dietary supplements and cutting-edge personal care and wellness lifestyle products, was founded with the intent to help people Live Younger Longer!, and markets worldwide through a network of independent distributors. With Global headquarters in Chula Vista, California, Youngevity holds international offices in Australia, New Zealand and Japan.
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